pharmaceutical care to help smokers kick the habit

August 1996

Factors have now come together to create an excellent opportunity to provide pharmaceutical care to help smokers kick the habit.

There are 46 million smokers in the U.S...75% want to quit. The most effective drug therapy is now OTC. There's pent-up demand...people who didn't want to go to a doctor.

Drug companies will pour millions into advertising.

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